Our Story
Workify Staffing was built on a simple belief: the construction industry didn’t need another staffing firm saying the same things, chasing the same workers, and making the same promises to skeptical contractors. We set out to be different.
Yes, we connect skilled tradespeople with construction projects. But we also believe the future of workforce solutions is changing fast. While the fundamentals of evaluating and placing workers on a jobsite remain essential, we’ve embraced data, technology, and artificial intelligence to rethink how the workforce connects to construction.
At our core, we’re still a straight-talk company led by a team of next-gen thinking construction staffing veterans who’ve been in the trenches themselves. We’re building a culture — and working with industry innovators — who share our belief that the future of construction workforce management should be smarter, faster, and fundamentally different than the past.
And we’re just getting started.
Leadership Team
Proudly Women-Owned and Led
At Workify Staffing, we're proud to be a women-owned and led firm, driven by a team of visionary leaders with deep expertise in skilled trades staffing. Our leadership team brings decades of industry experience, a passion for innovation, and a commitment to delivering exceptional workforce solutions for every project.
Chief Executive Officer
Howard Aronson
Howard is a skilled trades staffing industry veteran with extensive expertise in scaling and accelerating new business units for leading firms like Tradesmen and TrueBlue. Known for his operational efficiency and sales implementation strategies, Howard has successfully fostered sustainable growth in competitive markets across the country.
President
Allison Walters
Allison is a proven leader with 30 years' experience in skilled trades staffing and workforce development. Recognized for her strategic selling acumen and client-centric, results-driven approach, she has implemented complex workforce strategies for multiple top 50 contractors while championing women’s leadership in construction.
Strategic Advisor
Wayne Larkin
Wayne has a lead role in nurturing the organization's partnerships, enhancing customer satisfaction, managing stakeholder engagement, and driving overall business growth through strategic collaborations. Wayne is formerly President and COO of PeopleReady (a TrueBlue Company), one of the nation's largest industrial staffing firms.
Chief Marketing Officer
Ron Rice
Ron is an accomplished leader in marketing and communications strategy, specializing in brand visibility that drives sales growth and expands the skilled trades talent pipeline. With depth and breadth of digital marketing and next-gen recruiting experience, he develops innovative strategies that connect clients with top-tier construction talent.
Vice President, Safety & Risk Management
Chuck Kelly
Chuck combines deep expertise in insurance, workers' compensation, and risk mitigation with a strategic focus on operational excellence. Leveraging his leadership vision and broad background in financial services, he plays a key advisory role to the executive team, ensuring compliance and safety in Workify’s staffing solutions.
Vice President of Operations
Eric Froese
Eric leads our core recruiting and delivery engine—building scalable operations, integrating innovative tools, and refining execution across markets. His tech-enabled mindset and operational rigor make him the ideal architect for a future where workforce management is smarter, faster, and more adaptive.
Vice President of Business Development
Erik Hubl
Erik leads our client acquisition and growth strategy, working closely with regional teams to shape market presence, cultivate partnerships, and drive revenue in sectors aligned with Workify’s vision. His approach combines market intelligence, consultative dialogue, and an unwavering commitment to delivering value.
Director of Professional Placements
Christina Peterson
Christina will lead the sourcing, screening, and matching of high-caliber construction professionals, ensuring that Workify remains a trusted partner for both talent and clients. She will collaborate closely with business development, operations, and recruiting teams to design and scale placement strategies.
Purpose, Passion,
& Principles
in Action.
Mission:
We fuel the success of the construction and renewable energy sectors by connecting them with expert skilled trades talent. Through a foundation of trust, transparency, and integrity, we craft enduring partnerships that ensure our clients thrive and create rewarding careers for our workers.
Vision:
Set a new benchmark for staffing, where every construction firm and skilled trades professional turns to us for unmatched expertise and service. Through bold thinking and unwavering commitment, we’ll build a future where projects succeed with confidence, and craftsmen thrive in meaningful roles.
Core Values:
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Transparency: We build trust through straight talk.
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Quality: Excellence is non-negotiable.
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Collaboration: We succeed together.
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Responsibility: We stand behind our actions.
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Forward-Thinking: We embrace innovation and adapt quickly.
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Growth: We are dedicated to empowering our clients and workers to thrive.